The past 30 years has seen a steep drop off in people actually answering the phone (img. 1). So don’t expect when you call someone the first time that they will pick up, and don’t expect that they will call you back. Face the reality that everyone is annoyed by voicemail. Anyone answering the phone or calling back on your first message should be considered an unexpected bonus.
If you go into calls with the mindset that you’re probably not getting a call back, you can keep the mental energy to make lots of calls. And being an effective recruiter does, indeed, require a LOT of calls.
The average number of points of contact needed to connect with a potential candidate is eight. A lot of recruiters give up long before effort number eight. Many recruiters will contact a candidate a maximum of four times then stop trying. If you’re one of those recruiters, you’re leaving candidates – and money – on the table. If most recruiters give up after effort four, the recruiters who are not afraid to complete eight points of contact are going to get the candidate.
However, the timing of your eight points of contact is important; shoot for two points of contact a week. If you try to reach a candidate eight times in a single week, you’ll annoy them and decrease the likelihood of engaging them.
The content from this blog post came from a People 2.0 webinar Phone Techniques for Recruiters: How to Leave Voicemail That Will Get You Called Back! with recruiting trainer experts Tricia Tamkin and Jason Thibeault. For more information on the topic, including an expanded version of the “6 Rules” and specific voicemail scripts to follow, please view the webinar recording in our content library.