Whether you’re just starting your own staffing and recruiting business, or looking to grow your business, a crucial element in ensuring you firm’s success is building a strong client base. As such, when attempting to sell your firm, it’s important to establish what sets yourself a part as a recruiter, in addition to promoting your services.
Further, while it’s necessary for you articulate that you understand your clients’ needs and can deliver on them, it’s crucial to demonstrate how you go about doing so, and provide proof that you can do what you say you can. As such, here are four selling points you should hit on when pitching your firm to new clients:
What steps will you take to ensure high-quality service from start to finish? Address how your firm approaches these six critical steps in the recruitment process.
Clients want to know they can depend on you to present candidates who accurately portray the skills they are seeking. Only present candidates who:
This is a critical and often touchy topic. Telling a client that you can deliver the ideal candidate inside too tight of a window insults their internal efforts and diminishes your credibility. However, on the other hand, if the process seems like it will take too long, your client may decide to use one of your competitors. Be honest and forthcoming about your expected timetable. Provide the client an idea of what could hold up the process, and always keep the lines of communication open and openly report your progress.
It’s important that you’re able to share success stories, documented with facts, that support your claims. Use data to show clients:
To learn more about building your client base, as well as sales and marketing strategies around attracting candidates and building relationships, download our eBook, “5 Things You Need to Know When Starting a Temp-Staffing Agency.”