Jess Zukus serves as Vice President of Global Marketing at People2.0, where she leads comprehensive marketing strategy across five divisions and multiple customer segments. With 10+ years of experience in marketing and brand development, Jess specializes in scaling marketing functions through periods of transformation and growth while driving both client acquisition and retention initiatives.
Since joining People2.0, Jess has unified the marketing function following multiple acquisitions, integrating teams, technology, and go-to-market strategies across diverse global markets. She oversees marketing and sales-support professionals while managing the company’s PR strategy, CRM optimization efforts, and global website infrastructure to drive measurable results.
Jess’s expertise spans global brand strategy, marketing operations, CRM migrations, and digital experience management. She has led high-impact initiatives including the implementation of enterprise-wide tools like HubSpot and a global intranet, earning internal recognition with the 2022 Get Stuff Done Award. Her experience includes progressive marketing leadership roles in staffing, HR, and professional education industries.
Jess is recognized for her ability to lead cross-functional teams, navigate complex brand integrations, and build marketing infrastructure from the ground up. Her passion for creating scalable systems and cohesive brand experiences continues to help People2.0 elevate its global presence and deliver value to customers, partners, and internal teams alike.
