{"id":25671,"date":"2021-03-25T19:24:00","date_gmt":"2021-03-25T23:24:00","guid":{"rendered":"https:\/\/www.people20.com\/blog\/beste-e-mailmarketingpraktijken-voor-wervings-en-selectiebureaus\/"},"modified":"2021-03-25T19:24:00","modified_gmt":"2021-03-25T23:24:00","slug":"best-practices-in-email-marketing-for-recruiters-and-staffing-agencies","status":"publish","type":"post","link":"https:\/\/www.people20.com\/nl\/blog\/best-practices-in-email-marketing-for-recruiters-and-staffing-agencies\/","title":{"rendered":"Beste e-mailmarketingpraktijken voor wervings- en selectiebureaus"},"content":{"rendered":"<h2><span class=\"TextRun SCXW204073337 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204073337 BCX0\">Bewezen strategie\u00ebn om klanten te binden, leads te converteren en toptalent aan te trekken<\/span><\/span><span class=\"EOP SCXW204073337 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":256}\"> <\/span><\/h2>\n<p><span class=\"TextRun SCXW103538736 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103538736 BCX0\">In de <\/span><span class=\"NormalTextRun SCXW103538736 BCX0\">uitzendbranche<\/span><span class=\"NormalTextRun SCXW103538736 BCX0\">is communicatie alles. Als recruiter geeft de manier waarop je communiceert &#8211; en hoe vaak &#8211; direct vorm aan je relaties en be\u00efnvloedt het je bedrijfsresultaten.<\/span><\/span><span class=\"EOP SCXW103538736 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW248553766 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248553766 BCX0\">E-mail <\/span><span class=\"NormalTextRun SCXW248553766 BCX0\">blijft<\/span><span class=\"NormalTextRun SCXW248553766 BCX0\"> Een van de meest effectieve, gemakkelijke en niet-opdringerige manieren om in contact te komen met leads, klanten en kandidaten. Je kunt mensen direct in hun inbox bereiken en ze tegelijkertijd de flexibiliteit geven om te reageren op een tijdstip dat hen uitkomt. Nu AI-gegenereerde content steeds gebruikelijker wordt, is er echter een strategische en menselijke aanpak nodig om je te onderscheiden.<\/span><\/span><span class=\"EOP SCXW248553766 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW121178827 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW121178827 BCX0\">In dit artikel, <\/span><span class=\"NormalTextRun SCXW121178827 BCX0\">delen we<\/span><span class=\"NormalTextRun SCXW121178827 BCX0\"> bijgewerkte best practices voor e-mailmarketing delen, zodat uw berichten <\/span><span class=\"NormalTextRun SCXW121178827 BCX0\">blijven<\/span><span class=\"NormalTextRun SCXW121178827 BCX0\"> aantrekkelijk, authentiek en effectief blijven.<\/span><\/span><span class=\"EOP SCXW121178827 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h3><span style=\"color: #056892;\"><span class=\"TextRun SCXW237599018 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW237599018 BCX0\" data-ccp-parastyle=\"heading 2\">Weet welk type e-mail <\/span><span class=\"NormalTextRun SCXW237599018 BCX0\" data-ccp-parastyle=\"heading 2\">U bent<\/span><span class=\"NormalTextRun SCXW237599018 BCX0\" data-ccp-parastyle=\"heading 2\"> verstuurt<\/span><\/span><span class=\"EOP SCXW237599018 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW172883000 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW172883000 BCX0\">Effectieve e-mailmarketing begint met het begrijpen van de verschillende soorten e-mails die recruiters kunnen versturen en hun specifieke doelen. Hier zijn de belangrijkste categorie\u00ebn om te overwegen: <\/span><\/span><span class=\"EOP SCXW172883000 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW81607962 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW81607962 BCX0\">Verkoop-e-mails:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW81607962 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW81607962 BCX0\"> Doelgerichte outreach die is ontworpen om prospects te betrekken en een reactie te stimuleren door in te gaan op hun wervingsbehoeften<\/span><br \/>\n<\/span><span class=\"EOP SCXW81607962 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW45278243 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW45278243 BCX0\">Marketinge-mails:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW45278243 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW45278243 BCX0\"> Leads voeden en <\/span><br \/>\n  <span class=\"NormalTextRun SCXW45278243 BCX0\">behoudt<\/span><br \/>\n  <span class=\"NormalTextRun SCXW45278243 BCX0\"> klanten met inzichten in de sector, nieuwsbrieven en waardevolle bronnen<\/span><br \/>\n<\/span><span class=\"EOP SCXW45278243 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW169318984 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW169318984 BCX0\">Wervingse-mails:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW169318984 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169318984 BCX0\"> Richt u tot kandidaten met carri\u00e8retips, salarisgidsen en relevante vacatures om ze betrokken te houden<\/span><br \/>\n<\/span><span class=\"EOP SCXW169318984 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW166512385 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW166512385 BCX0\">Elke e-mail die je verstuurt, heeft een uniek doel en richt zich op een specifiek publiek. Het opstellen van een bericht op maat is essentieel om interesse te wekken, betrokkenheid te stimuleren en de gevreesde uitschrijfknop te vermijden. <\/span><\/span><span class=\"EOP SCXW166512385 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW104706815 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104706815 BCX0\">Hier zijn voorbeelden van op maat gemaakte e-mailonderwerpen:<\/span><\/span><span class=\"EOP SCXW104706815 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW187890972 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW187890972 BCX0\">Focus op verkoop<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW187890972 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW187890972 BCX0\"><strong>:<\/strong> \"Moet je iemand inhuren voor juni?\"<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW187890972 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW159586882 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159586882 BCX0\">Marketingfocus<\/span><\/span><\/strong><span class=\"TextRun SCXW159586882 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW159586882 BCX0\"><strong>:<\/strong> \"Waarom het maanden duurt om een ideale kandidaat aan te nemen\"<\/span><br \/>\n<\/span><span class=\"EOP SCXW159586882 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW231327773 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW231327773 BCX0\">Focus op werving<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW231327773 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW231327773 BCX0\"><strong>:<\/strong> \"Op zoek naar een vakantiebaan?<\/span><br \/>\n<\/span><span class=\"EOP SCXW231327773 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #056892;\"><span class=\"TextRun SCXW127204715 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127204715 BCX0\" data-ccp-parastyle=\"heading 2\">Beste praktijken voor e-mailmarketing voor recruiters<\/span><\/span><span class=\"EOP SCXW127204715 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW109015400 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109015400 BCX0\">Ongeacht het type e-mail dat je verstuurt, het volgen van deze best practices zorgt ervoor dat je berichten weerklank vinden, aanspreken en resultaat opleveren:<\/span><\/span><span class=\"EOP SCXW109015400 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW5702304 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5702304 BCX0\" data-ccp-parastyle=\"heading 3\">1. Gebruik een aantrekkelijke onderwerpregel<\/span><\/span><span class=\"EOP SCXW5702304 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW255121016 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW255121016 BCX0\">Je onderwerpregel is je eerste indruk &#8211; laat hem tellen. Test <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW255121016 BCX0\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/31\/email-subject-lines\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW255121016 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW255121016 BCX0\" data-ccp-charstyle=\"Hyperlink\">verschillende stijlen<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW255121016 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW255121016 BCX0\"> om te ontdekken wat aanslaat bij uw publiek, maar in het algemeen:<\/span><br \/>\n<\/span><span class=\"EOP SCXW255121016 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW109738122 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109738122 BCX0\">Houd het onder de 50 tekens<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW109738122 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW46252753 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46252753 BCX0\">Vermijd overkapitalisatie (bijv. \"HUGE SALE ALERT\")<\/span><\/span><span class=\"EOP SCXW46252753 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW42543762 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW42543762 BCX0\">Personaliseer waar mogelijk (bijvoorbeeld met de naam of het bedrijf van de ontvanger)<\/span><\/span><span class=\"EOP SCXW42543762 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><span class=\"TextRun SCXW185600465 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW185600465 BCX0\">Breng duidelijk de waarde van het openen van de e-mail over<\/span><\/span><span class=\"EOP SCXW185600465 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<h4><em><span class=\"TextRun SCXW107682752 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW107682752 BCX0\" data-ccp-charstyle=\"Heading 3 Char\">2. Vermijd algemene, door AI gegenereerde taal<\/span><\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW72776716 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW72776716 BCX0\">AI-tools zoals ChatGPT zijn een effectief hulpmiddel om sneller te werken. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW72776716 BCX0\">Maar,<\/span><span class=\"NormalTextRun SCXW72776716 BCX0\"> je moet er altijd voor zorgen dat je e-mails <\/span><span class=\"NormalTextRun SCXW72776716 BCX0\">niet<\/span><span class=\"NormalTextRun SCXW72776716 BCX0\"> robotachtig of standaard klinken. Ontvangers herkennen een generieke e-mail van een kilometer afstand en onpersoonlijke berichten kunnen leiden tot desinteresse.<\/span><\/span><span class=\"EOP SCXW72776716 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW100986455 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100986455 BCX0\">Gebruik AI als uitgangspunt, maar verfijn de boodschap altijd om een menselijk tintje toe te voegen<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW100986455 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW204135723 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204135723 BCX0\">Verwijs naar specifieke details over de ontvanger, zoals hun bedrijf, recente aanwervingstrends of uitdagingen in de sector, zodat je bereik opzettelijk en relevant overkomt<\/span><\/span><span class=\"EOP SCXW204135723 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW30544782 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30544782 BCX0\">Maak het conversatiegericht, want AI-gegenereerde content is vaak te gepolijst<\/span><\/span><span class=\"EOP SCXW30544782 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW135270867 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135270867 BCX0\">Als <\/span><span class=\"NormalTextRun SCXW135270867 BCX0\">je<\/span><span class=\"NormalTextRun SCXW135270867 BCX0\"> niet zeker weet hoe je <\/span><span class=\"NormalTextRun SCXW135270867 BCX0\">te gebruiken<\/span><span class=\"NormalTextRun SCXW135270867 BCX0\"> AI kunt inzetten bij het opstellen van e-mails, zijn hier een paar idee\u00ebn om je op weg te helpen:<\/span><\/span><span class=\"EOP SCXW135270867 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><em><strong><span class=\"TextRun SCXW253629057 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253629057 BCX0\" data-ccp-parastyle=\"heading 4\">Voor opdrachten\/nieuwe zaken:<\/span><\/span><span class=\"EOP SCXW253629057 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW216758451 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW216758451 BCX0\">\"Schrijf een warme maar professionele introductie-e-mail voor een potenti\u00eble klant in [bedrijfstak], waarin je onze personeelsoplossingen benadrukt. Vermeld onze gemiddelde doorlooptijd en succespercentage.\"<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW216758451 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW240066726 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW240066726 BCX0\">\"Maak een follow-up e-mail voor een bedrijf dat vorige week informeerde naar onze uitzenddiensten. Versterk onze waarde en stel voor om snel te bellen.\"<\/span><\/span><span class=\"EOP SCXW240066726 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<\/ul>\n<p><em><strong><span class=\"TextRun SCXW205682343 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205682343 BCX0\" data-ccp-parastyle=\"heading 4\">Voor actieve klanten:<\/span><\/span><span class=\"EOP SCXW205682343 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW85622578 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85622578 BCX0\">\"Stel elk kwartaal een check-in e-mail op voor een langetermijnklant. Benadruk recente succesvolle plaatsingen, deel inzichten uit de sector en vraag naar hun aankomende aanwervingsbehoeften.\"<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW85622578 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW96159714 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW96159714 BCX0\">\"Schrijf een e-mail met een voorstel voor een uitgebreidere personeelsregeling op basis van recent projectsucces. Gebruik een adviserende toon en voeg een relevante casestudy toe.\"<\/span><\/span><span class=\"EOP SCXW96159714 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<\/ul>\n<p><em><strong><span class=\"TextRun SCXW262328388 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW262328388 BCX0\" data-ccp-parastyle=\"heading 4\">Voor het benaderen van kandidaten:<\/span><\/span><span class=\"EOP SCXW262328388 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW52619221 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW52619221 BCX0\">\"Schrijf een aantrekkelijke e-mail naar passieve kandidaten over een nieuwe [type rol] mogelijkheid bij onze topklant. Benadruk carri\u00e8regroei, salaris en unieke voordelen.\"<\/span><\/span><span class=\"EOP SCXW52619221 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><span class=\"TextRun SCXW36910236 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36910236 BCX0\">\"Maak een rolspecifieke outreach-e-mail voor [functie] waarin de nadruk wordt gelegd op flexibiliteit op afstand, een concurrerend salaris en de bedrijfscultuur.\"<\/span><\/span><span class=\"EOP SCXW36910236 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><em><strong><span class=\"TextRun SCXW76665910 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW76665910 BCX0\" data-ccp-parastyle=\"heading 4\">Voor follow-ups:<\/span><\/span><span class=\"EOP SCXW76665910 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW89080522 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW89080522 BCX0\">\"Stel een vriendelijke follow-up e-mail op naar een klant die <\/span><span class=\"NormalTextRun SCXW89080522 BCX0\">niet<\/span><span class=\"NormalTextRun SCXW89080522 BCX0\"> heeft gereageerd op onze <\/span><span class=\"NormalTextRun SCXW89080522 BCX0\">eerste<\/span><span class=\"NormalTextRun SCXW89080522 BCX0\"> voorstel. Houd het kort, beleefd en geef een vriendelijk duwtje in de rug om een gesprek in te plannen.\"<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW89080522 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW183907399 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183907399 BCX0\">\"Schrijf een re-engagement e-mail naar een vorige klant die we <\/span><span class=\"NormalTextRun SCXW183907399 BCX0\">niet<\/span><span class=\"NormalTextRun SCXW183907399 BCX0\"> gewerkt. Vermeld succes uit het verleden, deel recente trends in de sector en bied een check-in gesprek aan.\"<\/span><\/span><span class=\"EOP SCXW183907399 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW266581567 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW266581567 BCX0\">Gebruik deze aanwijzingen om je werkstroom te versnellen en je berichten fris en persoonlijk te houden.<\/span><\/span><span class=\"EOP SCXW266581567 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW125168313 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125168313 BCX0\" data-ccp-parastyle=\"heading 3\">3. Gebruik AI in uw voordeel<\/span><\/span><span class=\"EOP SCXW125168313 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW35039551 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35039551 BCX0\">AI <\/span><span class=\"NormalTextRun SCXW35039551 BCX0\">is niet<\/span><span class=\"NormalTextRun SCXW35039551 BCX0\"> alleen voor het schrijven van teksten &#8211; het kan je e-mailmarketing stroomlijnen:<\/span><\/span><span class=\"EOP SCXW35039551 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW32857963 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW32857963 BCX0\">Spellingcontrole en duidelijkheid:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW32857963 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW32857963 BCX0\"> Hulpmiddelen zoals Grammarly of ChatGPT kunnen helpen bij het opsporen van typefouten en het verfijnen van de toon.<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW32857963 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW145063402 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145063402 BCX0\">Slimmere e-mails opstellen:<\/span><\/span><\/strong><span class=\"TextRun SCXW145063402 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW145063402 BCX0\"> AI kan concepten voor e-mails genereren, maar altijd personaliseren voor verzending<\/span><br \/>\n<\/span><span class=\"EOP SCXW145063402 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW19183288 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW19183288 BCX0\">Onderwerpregels en CTA&#8217;s verbeteren:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW19183288 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW19183288 BCX0\"> Gebruik AI om meerdere opties te bedenken en A\/B-tests uit te voeren voor betrokkenheid<\/span><br \/>\n<\/span><span class=\"EOP SCXW19183288 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW42350937 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW42350937 BCX0\">Optimaliseer<\/span><br \/>\n    <span class=\"NormalTextRun SCXW42350937 BCX0\"> Times verzenden:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW42350937 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW42350937 BCX0\"> AI-gebaseerde inzichten helpen <\/span><br \/>\n  <span class=\"NormalTextRun SCXW42350937 BCX0\">te bepalen<\/span><br \/>\n  <span class=\"NormalTextRun SCXW42350937 BCX0\"> wanneer ontvangers het meest geneigd zijn om e-mails te openen<\/span><br \/>\n<\/span><span class=\"EOP SCXW42350937 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW169790757 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW169790757 BCX0\">Inhoud samenvatten en hergebruiken:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW169790757 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169790757 BCX0\"> Verander lange rapporten of blogs in beknopte, boeiende e-mail takeaways<\/span><br \/>\n<\/span><span class=\"EOP SCXW169790757 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW45078561 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45078561 BCX0\">Het strategische gebruik van AI helpt om e-mails te maken die gepolijst, effectief en aantrekkelijk zijn.<\/span><\/span><span class=\"EOP SCXW45078561 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW53732990 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53732990 BCX0\" data-ccp-parastyle=\"heading 3\">4. Houd e-mails kort en gefocust<\/span><\/span><span class=\"EOP SCXW53732990 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW30112280 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">Drukke professionals waarderen e-mails die direct ter zake komen. In plaats van lange inleidingen zoals <\/span><br \/>\n<\/span><span class=\"TextRun SCXW30112280 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">\"Ik hoop dat deze e-mail u goed bevalt,\"<\/span><br \/>\n<\/span><span class=\"TextRun SCXW30112280 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\"> beginnen met waarom <\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">je<\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\"> uitreikt en de waarde <\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">die je<\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\"> biedt.<\/span><br \/>\n<\/span><span class=\"EOP SCXW30112280 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW134298623 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW134298623 BCX0\">Leid met wat belangrijk is:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW134298623 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW134298623 BCX0\"> Maak duidelijk waarom uw e-mail relevant voor hen is<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW134298623 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193628849 BCX0\">Houd het <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193628849 BCX0\">Afroombaar<\/span><span class=\"NormalTextRun SCXW193628849 BCX0\">:<\/span><\/span><\/strong><span class=\"TextRun SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW193628849 BCX0\"> Als het langer dan <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW193628849 BCX0\" href=\"https:\/\/www.marketingprofs.com\/charts\/2023\/48537\/how-much-time-do-people-typically-spend-looking-at-an-email#:~:text=In%20the%20most%20recent%20(2022,for%20more%20than%20eight%20seconds.\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW193628849 BCX0\" data-ccp-charstyle=\"Hyperlink\">30 seconden om te lezen<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW193628849 BCX0\">overweeg dan om het in te korten<\/span><br \/>\n<\/span><span class=\"EOP SCXW193628849 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW39661469 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW39661469 BCX0\">Wees bedachtzaam <\/span><br \/>\n    <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW39661469 BCX0\">Met<\/span><br \/>\n    <span class=\"NormalTextRun SCXW39661469 BCX0\"> Tekst:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW39661469 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW39661469 BCX0\"> Vermijd onnodige opvulling en houd elke zin doelgericht<\/span><br \/>\n<\/span><span class=\"EOP SCXW39661469 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW61000389 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW61000389 BCX0\">Bied waarde:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW61000389 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW61000389 BCX0\"> Focus op wat de ontvanger eraan heeft &#8211; of het nu <\/span><br \/>\n  <span class=\"NormalTextRun SCXW61000389 BCX0\">het<\/span><br \/>\n  <span class=\"NormalTextRun SCXW61000389 BCX0\"> inzichten in de branche, kansen op werk of nuttige bronnen. Vermijd dat de e-mail alleen maar gaat over wat u nodig hebt<\/span><br \/>\n<\/span><span class=\"EOP SCXW61000389 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW226397013 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226397013 BCX0\">Een goed gestructureerde, to-the-point e-mail is boeiender en vergroot de kans op een reactie.<\/span><\/span><span class=\"EOP SCXW226397013 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW6092446 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW6092446 BCX0\" data-ccp-parastyle=\"heading 3\">5. <\/span><span class=\"NormalTextRun SCXW6092446 BCX0\" data-ccp-parastyle=\"heading 3\">optimaliseren<\/span><span class=\"NormalTextRun SCXW6092446 BCX0\" data-ccp-parastyle=\"heading 3\"> E-mailfrequentie<\/span><\/span><span class=\"EOP SCXW6092446 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW12350882 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12350882 BCX0\">De juiste e-mailfrequentie vinden is cruciaal. Te veel e-mails kunnen ontvangers overweldigen, terwijl te weinig e-mails kunnen leiden tot desinteresse. Gebruik automatiseringstools en AI-gedreven inzichten om de juiste balans te vinden:  <\/span><\/span><span class=\"EOP SCXW12350882 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW231895719 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW231895719 BCX0\">Platforms voor e-mailautomatisering:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW231895719 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW231895719 BCX0\"> Tools zoals HubSpot, Mailchimp en Outreach helpen bij het effici\u00ebnt plannen en uitzetten van e-mails.<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW231895719 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW165963689 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW165963689 BCX0\">Betrokkenheid volgen:<\/span><\/span><\/strong><span class=\"TextRun SCXW165963689 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW165963689 BCX0\"> Platforms met ingebouwde analytics <\/span><br \/>\n  <span class=\"NormalTextRun SCXW165963689 BCX0\">bewaken<\/span><br \/>\n  <span class=\"NormalTextRun SCXW165963689 BCX0\"> open rates, respons rates en uitschrijvingen om de effectiviteit van de frequentie te meten<\/span><br \/>\n<\/span><span class=\"EOP SCXW165963689 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW67349562 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW67349562 BCX0\">AI-gestuurde verzendtijdoptimalisatie:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW67349562 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW67349562 BCX0\"> Veel e-mailtools analyseren het gedrag van ontvangers om de beste verzendtijd en verzendfrequentie voor te stellen.<\/span><br \/>\n<\/span><span class=\"EOP SCXW67349562 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW10533965 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW10533965 BCX0\">Druppelcampagnes:<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW10533965 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW10533965 BCX0\"> Stel geautomatiseerde workflows in die zich aanpassen op basis van de acties van de ontvanger. <\/span><br \/>\n  <span class=\"NormalTextRun SCXW10533965 BCX0\">niet<\/span><br \/>\n  <span class=\"NormalTextRun SCXW10533965 BCX0\"> reageert<\/span><br \/>\n<\/span><span class=\"EOP SCXW10533965 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW7585278 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7585278 BCX0\">Door gebruik te maken van deze tools blijf je consistent zonder je publiek te overweldigen.<\/span><\/span><span class=\"EOP SCXW7585278 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW249782657 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW249782657 BCX0\" data-ccp-parastyle=\"heading 3\">6. Een oproep tot actie (CTA) toevoegen<\/span><\/span><span class=\"EOP SCXW249782657 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW169702211 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169702211 BCX0\">Elke e-mail moet een duidelijke volgende stap bevatten die aansluit bij je doelen. Voor verkoopmails zou je kunnen vragen om een afspraak te maken. In marketinge-mails kun je bijvoorbeeld een whitepaper downloaden of de ontvanger vragen een blog te lezen. Een wervende e-mail kan een verzoek bevatten om <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW169702211 BCX0\" href=\"https:\/\/resources.workable.com\/tutorial\/candidates-respond-recruiting-email#:~:text=Write%20engaging%20email%20subject%20lines&amp;text=If%20a%20mutual%20connection%20referred,that%20come%20across%20as%20scams.\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW169702211 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW169702211 BCX0\" data-ccp-charstyle=\"Hyperlink\">een reactie<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW169702211 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169702211 BCX0\"> als de ontvanger van functie wil veranderen.<\/span><br \/>\n<\/span><span class=\"EOP SCXW169702211 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW172515403 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW172515403 BCX0\">Hier zijn een paar voorbeelden:<\/span><\/span><span class=\"EOP SCXW172515403 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW53783392 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW53783392 BCX0\">Verkoop e-mails<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW53783392 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW53783392 BCX0\"><strong>:<\/strong> \"Plan een consultatie\"<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW53783392 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW76535624 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW76535624 BCX0\">Marketing-e-mails<\/span><\/span><\/strong><span class=\"TextRun SCXW76535624 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW76535624 BCX0\"><strong>:<\/strong> \"Download ons gratis brancherapport\".<\/span><br \/>\n<\/span><span class=\"EOP SCXW76535624 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW212885247 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW212885247 BCX0\">Wervingsmails<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW212885247 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW212885247 BCX0\"><strong>:<\/strong> \"Reageer als je ge\u00efnteresseerd bent in het verkennen van nieuwe mogelijkheden\".<\/span><br \/>\n<\/span><span class=\"EOP SCXW212885247 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #056892;\"><span class=\"TextRun SCXW58126733 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW58126733 BCX0\" data-ccp-parastyle=\"heading 2\">Het belang van e-mailmarketing voor recruiters<\/span><\/span><span class=\"EOP SCXW58126733 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW267353316 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267353316 BCX0\">E-mailmarketing is een van de meest veelzijdige en impactvolle tools voor recruiters en uitzendbureaus. Het stelt je in staat om: <\/span><\/span><span class=\"EOP SCXW267353316 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW113116594 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW113116594 BCX0\">Versterk de klantbetrokkenheid<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW113116594 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW113116594 BCX0\"> door in contact te blijven met leads en klanten<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW113116594 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW120008401 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120008401 BCX0\">Verbeter de wervingsresultaten<\/span><\/span><\/strong><span class=\"TextRun SCXW120008401 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW120008401 BCX0\"> door een band op te bouwen met toptalent en hen betrokken en ge\u00efnformeerd te houden tijdens het wervingsproces<\/span><br \/>\n<\/span><span class=\"EOP SCXW120008401 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW210268956 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW210268956 BCX0\">Industrie <\/span><br \/>\n    <span class=\"NormalTextRun SCXW210268956 BCX0\">expertise<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW210268956 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW210268956 BCX0\"> door het delen van waardevolle inzichten en bronnen om uw bureau te positioneren als thought leader<\/span><br \/>\n<\/span><span class=\"EOP SCXW210268956 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW134461398 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134461398 BCX0\">Door deze best practices onder de knie te krijgen, kunt u <\/span><span class=\"NormalTextRun SCXW134461398 BCX0\">optimaliseren<\/span><span class=\"NormalTextRun SCXW134461398 BCX0\"> hun e-mailmarketinginspanningen optimaliseren om betere relaties op te bouwen en hun bedrijfsdoelen te bereiken.<\/span><\/span><span class=\"EOP SCXW134461398 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW229015999 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW229015999 BCX0\">Meer weten over het maken van e-mails die resultaat opleveren? Bekijk onze <\/span><span class=\"NormalTextRun SCXW229015999 BCX0\">webinar<\/span> <\/span><a class=\"Hyperlink SCXW229015999 BCX0\" href=\"https:\/\/www.people20.com\/resources\/increase-your-response-rates-with-better-recruiting-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW229015999 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW229015999 BCX0\" data-ccp-charstyle=\"Hyperlink\">Verhoog uw respons met betere wervingsmails<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW229015999 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW229015999 BCX0\">.<\/span><br \/>\n<\/span><span class=\"EOP SCXW229015999 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW60905574 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW60905574 BCX0\">Klaar om uw e-mailmarketingstrategie te verbeteren? Neem contact op met <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW60905574 BCX0\" href=\"https:\/\/www.people20.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW60905574 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW60905574 BCX0\" data-ccp-charstyle=\"Hyperlink\">People2.0<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW60905574 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW60905574 BCX0\"> vandaag nog om te horen hoe wij u kunnen helpen bij het maken van e-mails met een hoge impact die resultaat opleveren.<\/span><br \/>\n<\/span><span class=\"EOP SCXW60905574 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Werf leads, behoud klanten en trek kandidaten aan met deze deskundige e-mailmarketingtips &#8211; op maat gemaakt voor recruiters en uitzendbureaus.<\/p>\n","protected":false},"author":1,"featured_media":22446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1162,1186,1313,1190,1242,1246,1284,1325,1329,1202,1206,1282,1210,1250,1222],"tags":[1394,1374,1634,1682,1678,1674],"class_list":["post-25671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","category-business-development-nl","category-business-development-departments-functional-areas-nl","category-business-management-nl","category-candidate-engagement-nl","category-client-relations-nl","category-departments-functional-areas-nl","category-marketing-nl","category-operations-nl","category-practice-areas-nl","category-search-recruiting-nl","category-sourcing-strategy-nl","category-staffing-nl","category-talent-engagement-nl","category-talent-sourcing-nl","tag-building-your-staffing-business-nl","tag-business-development-nl","tag-client-development-and-relationship-management-nl","tag-pa3-nl","tag-pa2-nl","tag-pa1-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices in e-mailmarketing voor recruiters en uitzendbureaus - People2.0<\/title>\n<meta name=\"description\" content=\"E-mailmarketing is een waardevol communicatiemiddel voor recruiters en uitzendbureaus. Volg de best practices voor verkoop-, marketing- en wervingsmails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.people20.com\/nl\/blog\/best-practices-in-email-marketing-for-recruiters-and-staffing-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices in e-mailmarketing voor recruiters en uitzendbureaus - People2.0\" \/>\n<meta property=\"og:description\" content=\"E-mailmarketing is een waardevol communicatiemiddel voor recruiters en uitzendbureaus. 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