{"id":32027,"date":"2025-10-10T11:39:19","date_gmt":"2025-10-10T15:39:19","guid":{"rendered":"https:\/\/www.people20.com\/?post_type=expert&p=32027"},"modified":"2026-03-09T13:57:44","modified_gmt":"2026-03-09T17:57:44","slug":"jess-zukus","status":"publish","type":"expert","link":"https:\/\/www.people20.com\/fr-ca\/expert\/jess-zukus\/","title":{"rendered":"Jess Zukus"},"content":{"rendered":"

Jess Zukus occupe le poste de vice-pr\u00e9sidente du marketing mondial chez People2.0, o\u00f9 elle dirige une strat\u00e9gie marketing globale \u00e0 travers cinq divisions et plusieurs segments de client\u00e8le. Avec 10+ ans d\u2019exp\u00e9rience en marketing et d\u00e9veloppement de marque, Jess se sp\u00e9cialise dans l\u2019expansion des fonctions marketing \u00e0 travers des p\u00e9riodes de transformation et de croissance, tout en menant \u00e0 la fois des initiatives d\u2019acquisition et de fid\u00e9lisation des clients. <\/p>\n

Depuis son arriv\u00e9e chez People2.0, Jess a unifi\u00e9 la fonction marketing \u00e0 la suite de multiples acquisitions, int\u00e9grant \u00e9quipes, technologies et strat\u00e9gies de mise sur le march\u00e9 sur divers march\u00e9s mondiaux. Elle supervise les professionnels du marketing et du soutien aux ventes tout en g\u00e9rant la strat\u00e9gie de relations publiques de l\u2019entreprise, les efforts d\u2019optimisation CRM et l\u2019infrastructure mondiale du site web afin d\u2019obtenir des r\u00e9sultats mesurables. <\/p>\n

L\u2019expertise de Jess couvre la strat\u00e9gie de marque mondiale, les op\u00e9rations marketing, les migrations de CRM et la gestion de l\u2019exp\u00e9rience num\u00e9rique. Elle a dirig\u00e9 des initiatives \u00e0 fort impact, notamment la mise en \u0153uvre d\u2019outils \u00e0 l\u2019\u00e9chelle de l\u2019entreprise comme HubSpot et un intranet mondial, obtenant une reconnaissance interne avec le prix Get Stuff Done 2022. Son exp\u00e9rience inclut des r\u00f4les de leadership progressiste en marketing dans les secteurs du recrutement, des ressources humaines et de l\u2019\u00e9ducation professionnelle. <\/p>\n

Jess est reconnue pour sa capacit\u00e9 \u00e0 diriger des \u00e9quipes transversales, \u00e0 naviguer dans des int\u00e9grations complexes de marques et \u00e0 b\u00e2tir une infrastructure marketing \u00e0 partir de z\u00e9ro. Sa passion pour la cr\u00e9ation de syst\u00e8mes \u00e9volutifs et d\u2019exp\u00e9riences de marque coh\u00e9rentes continue d\u2019aider People2.0 \u00e0 \u00e9lever sa pr\u00e9sence mondiale et \u00e0 offrir de la valeur tant aux clients, partenaires qu\u2019aux \u00e9quipes internes. <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

VP, Marketing mondial<\/p>\n","protected":false},"featured_media":32031,"template":"","meta":{"_acf_changed":false,"content-type":""},"sme-category":[1812],"class_list":["post-32027","expert","type-expert","status-publish","has-post-thumbnail","hentry","sme-category-global-fr-ca"],"acf":[],"yoast_head":"\nJess Zukus – People2.0 | Global<\/title>\n<meta name=\"description\" content=\"Voici Jess Zukus, vice-pr\u00e9sidente, marketing mondial et experte mondiale chez People2.0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.people20.com\/fr-ca\/expert\/jess-zukus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jess Zukus – People2.0 | Global\" \/>\n<meta property=\"og:description\" content=\"Voici Jess Zukus, vice-pr\u00e9sidente, marketing mondial et experte mondiale 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