{"id":27930,"date":"2021-03-25T19:24:00","date_gmt":"2021-03-25T23:24:00","guid":{"rendered":"https:\/\/www.people20.com\/blog\/meilleures-pratiques-de-marketing-par-courriel-pour-les-recruteurs-et-agences-de-placement\/"},"modified":"2021-03-25T19:24:00","modified_gmt":"2021-03-25T23:24:00","slug":"best-practices-in-email-marketing-for-recruiters-and-staffing-agencies","status":"publish","type":"post","link":"https:\/\/www.people20.com\/fr-ca\/blog\/best-practices-in-email-marketing-for-recruiters-and-staffing-agencies\/","title":{"rendered":"Meilleures pratiques de marketing par courriel pour les recruteurs et agences de placement"},"content":{"rendered":"<h2><span class=\"TextRun SCXW204073337 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204073337 BCX0\">Strat\u00e9gies \u00e9prouv\u00e9es pour engager les clients, convertir les prospects et attirer les meilleurs talents<\/span><\/span><span class=\"EOP SCXW204073337 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":256}\"> <\/span><\/h2>\n<p><span class=\"TextRun SCXW103538736 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103538736 BCX0\">Dans l\u2019industrie <\/span><span class=\"NormalTextRun SCXW103538736 BCX0\">du placement<\/span><span class=\"NormalTextRun SCXW103538736 BCX0\">, la communication est primordiale. En tant que recruteur, la fa\u00e7on dont vous communiquez \u2014 et la fr\u00e9quence \u2014 fa\u00e7onne directement vos relations et influence les r\u00e9sultats de votre entreprise.<\/span><\/span><span class=\"EOP SCXW103538736 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW248553766 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248553766 BCX0\">Le courriel <\/span><span class=\"NormalTextRun SCXW248553766 BCX0\">demeure<\/span><span class=\"NormalTextRun SCXW248553766 BCX0\"> l\u2019un des moyens les plus efficaces, faciles et non intrusifs de connecter avec des prospects, des clients et des candidats. Cela vous permet de joindre les gens directement dans leur bo\u00eete de r\u00e9ception tout en leur donnant la flexibilit\u00e9 de r\u00e9pondre \u00e0 un moment opportun. Cependant, avec la g\u00e9n\u00e9ralisation du contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA, se d\u00e9marquer exige une approche strat\u00e9gique et humaine.<\/span><\/span><span class=\"EOP SCXW248553766 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW121178827 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW121178827 BCX0\">Dans cet article, <\/span><span class=\"NormalTextRun SCXW121178827 BCX0\">nous partagerons des<\/span><span class=\"NormalTextRun SCXW121178827 BCX0\"> meilleures pratiques mises \u00e0 jour pour le marketing par courriel, afin que vos messages <\/span><span class=\"NormalTextRun SCXW121178827 BCX0\">restent<\/span><span class=\"NormalTextRun SCXW121178827 BCX0\"> engageants, authentiques et efficaces.<\/span><\/span><span class=\"EOP SCXW121178827 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h3><span style=\"color: #056892;\"><span class=\"TextRun SCXW237599018 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW237599018 BCX0\" data-ccp-parastyle=\"heading 2\">Sachez quel type de courriel <\/span><span class=\"NormalTextRun SCXW237599018 BCX0\" data-ccp-parastyle=\"heading 2\">vous<\/span><span class=\"NormalTextRun SCXW237599018 BCX0\" data-ccp-parastyle=\"heading 2\"> envoyez<\/span><\/span><span class=\"EOP SCXW237599018 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW172883000 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW172883000 BCX0\">Un marketing par courriel efficace commence par comprendre les diff\u00e9rents types de courriels que les recruteurs peuvent envoyer et leurs objectifs sp\u00e9cifiques. Voici les principales cat\u00e9gories \u00e0 consid\u00e9rer : <\/span><\/span><span class=\"EOP SCXW172883000 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW81607962 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW81607962 BCX0\">Courriels de vente :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW81607962 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW81607962 BCX0\"> Une approche ax\u00e9e sur les objectifs con\u00e7ue pour engager les prospects et susciter une r\u00e9ponse en r\u00e9pondant \u00e0 leurs besoins d\u2019embauche<\/span><br \/>\n<\/span><span class=\"EOP SCXW81607962 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW45278243 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW45278243 BCX0\">Courriels marketing :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW45278243 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW45278243 BCX0\"> Nourrissez les prospects et <\/span><br \/>\n  <span class=\"NormalTextRun SCXW45278243 BCX0\">fid\u00e9liez<\/span><br \/>\n  <span class=\"NormalTextRun SCXW45278243 BCX0\"> les clients avec des analyses sectorielles, des infolettres et des ressources pr\u00e9cieuses<\/span><br \/>\n<\/span><span class=\"EOP SCXW45278243 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW169318984 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW169318984 BCX0\">Courriels de recrutement :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW169318984 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169318984 BCX0\"> Ciblez les candidats avec des conseils de carri\u00e8re, des guides salariaux et des opportunit\u00e9s d\u2019emploi pertinentes pour les garder engag\u00e9s<\/span><br \/>\n<\/span><span class=\"EOP SCXW169318984 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW166512385 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW166512385 BCX0\">Chaque courriel que vous envoyez a un but unique, en s\u2019adressant \u00e0 un public sp\u00e9cifique. R\u00e9diger un message personnalis\u00e9 est essentiel pour capter l\u2019int\u00e9r\u00eat, encourager l\u2019engagement et \u00e9viter le redout\u00e9 bouton de d\u00e9sabonnement. <\/span><\/span><span class=\"EOP SCXW166512385 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW104706815 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104706815 BCX0\">Voici des exemples de sujets personnalis\u00e9s pour les courriels :<\/span><\/span><span class=\"EOP SCXW104706815 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW187890972 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW187890972 BCX0\">Focus sur les ventes<\/span><br \/>\n  <\/span><br \/>\n<\/strong> <span class=\"TextRun SCXW187890972 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW187890972 BCX0\"><strong>:<\/strong> \u00ab Avez-vous besoin d\u2019engager quelqu\u2019un pour juin? \u00bb<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW187890972 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW159586882 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159586882 BCX0\">Focus marketing<\/span><\/span><\/strong> <span class=\"TextRun SCXW159586882 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW159586882 BCX0\"><strong>:<\/strong> \u00ab Pourquoi il faut des mois pour embaucher un candidat id\u00e9al \u00bb<\/span><br \/>\n<\/span><span class=\"EOP SCXW159586882 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW231327773 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW231327773 BCX0\">Focus sur le<\/span><br \/>\n  <\/span><br \/>\n<\/strong> <span class=\"TextRun SCXW231327773 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW231327773 BCX0\"><strong>recrutement :<\/strong> \u00ab Vous cherchez un emploi d\u2019\u00e9t\u00e9? \u00bb<\/span><br \/>\n<\/span><span class=\"EOP SCXW231327773 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #056892;\"><span class=\"TextRun SCXW127204715 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127204715 BCX0\" data-ccp-parastyle=\"heading 2\">Meilleures pratiques pour le marketing par courriel des recruteurs<\/span><\/span><span class=\"EOP SCXW127204715 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW109015400 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109015400 BCX0\">Peu importe le type de courriel que vous envoyez, suivre ces meilleures pratiques garantit que vos messages r\u00e9sonnent, captivent et g\u00e9n\u00e8rent des r\u00e9sultats :<\/span><\/span><span class=\"EOP SCXW109015400 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW5702304 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5702304 BCX0\" data-ccp-parastyle=\"heading 3\">1. Utiliser une ligne d\u2019objet engageante<\/span><\/span><span class=\"EOP SCXW5702304 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW255121016 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW255121016 BCX0\">Votre objet est votre premi\u00e8re impression \u2014 faites-en valoir. Essayez <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW255121016 BCX0\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/31\/email-subject-lines\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW255121016 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW255121016 BCX0\" data-ccp-charstyle=\"Hyperlink\">diff\u00e9rents styles<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW255121016 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW255121016 BCX0\"> pour d\u00e9couvrir ce qui r\u00e9sonne avec votre public, mais en g\u00e9n\u00e9ral : <\/span><br \/>\n<\/span><span class=\"EOP SCXW255121016 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW109738122 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109738122 BCX0\">Garde \u00e7a sous 50 caract\u00e8res<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW109738122 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW46252753 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46252753 BCX0\">\u00c9vitez la surcapitalisation (par exemple, \u00ab ALERTE \u00c0 GROSSE VENTE \u00bb)<\/span><\/span><span class=\"EOP SCXW46252753 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW42543762 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW42543762 BCX0\">Personnalisez lorsque possible (par exemple, incluez le nom ou l\u2019entreprise du destinataire)<\/span><\/span><span class=\"EOP SCXW42543762 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><span class=\"TextRun SCXW185600465 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW185600465 BCX0\">Exprimez clairement la valeur d\u2019ouvrir le courriel<\/span><\/span><span class=\"EOP SCXW185600465 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<h4><em><span class=\"TextRun SCXW107682752 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW107682752 BCX0\" data-ccp-charstyle=\"Heading 3 Char\">2. \u00c9viter les langages g\u00e9n\u00e9riques g\u00e9n\u00e9r\u00e9s par l\u2019IA<\/span><\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW72776716 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW72776716 BCX0\">Des outils d\u2019IA comme ChatGPT sont efficaces pour vous aider \u00e0 travailler plus rapidement. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW72776716 BCX0\">Mais<\/span><span class=\"NormalTextRun SCXW72776716 BCX0\"> vous devez toujours vous assurer que vos courriels <\/span><span class=\"NormalTextRun SCXW72776716 BCX0\">ne sonnent pas<\/span><span class=\"NormalTextRun SCXW72776716 BCX0\"> robotiques ou structur\u00e9s. Les destinataires peuvent rep\u00e9rer un courriel g\u00e9n\u00e9rique \u00e0 des kilom\u00e8tres, et des messages impersonnels peuvent entra\u00eener un d\u00e9sengagement.<\/span><\/span><span class=\"EOP SCXW72776716 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW100986455 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100986455 BCX0\">Utilisez l\u2019IA comme point de d\u00e9part, mais affinez toujours le message pour y ajouter une touche humaine<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW100986455 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW204135723 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204135723 BCX0\">R\u00e9f\u00e9rencez-vous \u00e0 des d\u00e9tails pr\u00e9cis concernant le destinataire, comme son entreprise, les tendances r\u00e9centes \u00e0 l\u2019embauche ou les d\u00e9fis de l\u2019industrie, pour que votre approche soit intentionnelle et pertinente<\/span><\/span><span class=\"EOP SCXW204135723 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW30544782 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30544782 BCX0\">Rendez-le conversationnel, car le contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA est souvent trop abouti<\/span><\/span><span class=\"EOP SCXW30544782 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW135270867 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135270867 BCX0\">Si <\/span> vous <span class=\"NormalTextRun SCXW135270867 BCX0\"> ne savez pas comment <\/span><span class=\"NormalTextRun SCXW135270867 BCX0\">utiliser<\/span><span class=\"NormalTextRun SCXW135270867 BCX0\"> l\u2019IA pour la r\u00e9daction de courriels, voici quelques id\u00e9es de prompts pour bien commencer :<\/span><span class=\"NormalTextRun SCXW135270867 BCX0\"><\/span><\/span><span class=\"EOP SCXW135270867 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><em><strong><span class=\"TextRun SCXW253629057 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253629057 BCX0\" data-ccp-parastyle=\"heading 4\">Pour les ordres d\u2019emploi\/nouveaux clients :<\/span><\/span><span class=\"EOP SCXW253629057 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW216758451 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW216758451 BCX0\">\u00ab R\u00e9digez un courriel de pr\u00e9sentation chaleureux mais professionnel pour un client potentiel dans [secteur], en mettant en lumi\u00e8re nos solutions de recrutement. Mentionnez notre temps moyen de remplissage et notre taux de r\u00e9ussite. \u00bb<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW216758451 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW240066726 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW240066726 BCX0\">\u00ab Cr\u00e9ez un courriel de suivi pour une entreprise qui s\u2019est renseign\u00e9e sur nos services de recrutement contractuel la semaine derni\u00e8re. Renforcez notre valeur et sugg\u00e9rez un appel rapide. \u00bb<\/span><\/span><span class=\"EOP SCXW240066726 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<\/ul>\n<p><em><strong><span class=\"TextRun SCXW205682343 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205682343 BCX0\" data-ccp-parastyle=\"heading 4\">Pour les clients actifs :<\/span><\/span><span class=\"EOP SCXW205682343 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW85622578 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85622578 BCX0\">\u00ab R\u00e9digez un courriel de suivi trimestriel pour un client de longue date. Mettez en lumi\u00e8re les placements r\u00e9cents r\u00e9ussis, partagez vos perspectives sur l\u2019industrie et demandez quels sont leurs besoins en embauche \u00e0 venir. \u00bb<\/span><\/span><\/li>\n<li><span class=\"EOP SCXW85622578 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW96159714 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW96159714 BCX0\">\u00ab \u00c9cris un courriel proposant un \u00e9largissement du personnel bas\u00e9 sur le succ\u00e8s r\u00e9cent du projet. Adoptez un ton consultatif et incluez une \u00e9tude de cas pertinente. \u00bb<\/span><\/span><span class=\"EOP SCXW96159714 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<\/ul>\n<p><em><strong><span class=\"TextRun SCXW262328388 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW262328388 BCX0\" data-ccp-parastyle=\"heading 4\">Pour la sensibilisation des candidats :<\/span><\/span><span class=\"EOP SCXW262328388 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW52619221 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW52619221 BCX0\">\u00ab \u00c9crivez un courriel engageant aux candidats passifs au sujet d\u2019une nouvelle opportunit\u00e9 [de type de poste] avec notre client principal. Mettez l\u2019accent sur la croissance de carri\u00e8re, la fourchette salariale et les avantages exclusifs. \u00bb<\/span><\/span><span class=\"EOP SCXW52619221 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><span class=\"TextRun SCXW36910236 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36910236 BCX0\">\u00ab Cr\u00e9er un courriel de sensibilisation sp\u00e9cifique au poste pour [poste] qui met en valeur la flexibilit\u00e9 du travail \u00e0 distance, la r\u00e9mun\u00e9ration comp\u00e9titive et la culture d\u2019entreprise. \u00bb<\/span><\/span><span class=\"EOP SCXW36910236 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><em><strong><span class=\"TextRun SCXW76665910 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW76665910 BCX0\" data-ccp-parastyle=\"heading 4\">Pour les questions compl\u00e9mentaires :<\/span><\/span><span class=\"EOP SCXW76665910 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/strong><\/em><\/p>\n<ul>\n<li><span class=\"TextRun SCXW89080522 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW89080522 BCX0\">\u00ab R\u00e9digez un courriel de suivi amical \u00e0 un client qui <\/span><span class=\"NormalTextRun SCXW89080522 BCX0\">n\u2019a pas<\/span><span class=\"NormalTextRun SCXW89080522 BCX0\"> r\u00e9pondu \u00e0 notre <\/span><span class=\"NormalTextRun SCXW89080522 BCX0\">proposition initiale<\/span><span class=\"NormalTextRun SCXW89080522 BCX0\">. Restez court, poli, et incluez un l\u00e9ger coup de pouce pour planifier un appel.<\/span> \u00bb<\/span><\/li>\n<li><span class=\"EOP SCXW89080522 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <span class=\"TextRun SCXW183907399 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183907399 BCX0\">\u00ab \u00c9cris un courriel de r\u00e9engagement \u00e0 un ancien client <\/span><span class=\"NormalTextRun SCXW183907399 BCX0\">avec qui on n\u2019a pas<\/span><span class=\"NormalTextRun SCXW183907399 BCX0\"> travaill\u00e9 depuis un moment. Mentionnez les succ\u00e8s pass\u00e9s, partagez les tendances r\u00e9centes de l\u2019industrie et faites un appel de suivi.<\/span> \u00bb<\/span><span class=\"EOP SCXW183907399 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW266581567 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW266581567 BCX0\">Utilisez ces invites pour acc\u00e9l\u00e9rer votre flux de travail tout en gardant votre message frais et personnalis\u00e9.<\/span><\/span><span class=\"EOP SCXW266581567 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW125168313 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125168313 BCX0\" data-ccp-parastyle=\"heading 3\">3. Utilisez l\u2019IA \u00e0 votre avantage<\/span><\/span><span class=\"EOP SCXW125168313 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW35039551 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35039551 BCX0\">L\u2019IA <\/span><span class=\"NormalTextRun SCXW35039551 BCX0\">ne sert pas<\/span><span class=\"NormalTextRun SCXW35039551 BCX0\"> seulement \u00e0 r\u00e9diger du texte\u2014elle peut simplifier votre marketing par courriel :<\/span><\/span><span class=\"EOP SCXW35039551 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW32857963 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW32857963 BCX0\">Correcteur orthographique et clart\u00e9 :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW32857963 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW32857963 BCX0\"> Des outils comme Grammarly ou ChatGPT peuvent aider \u00e0 d\u00e9tecter les fautes de frappe et \u00e0 affiner le ton<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW32857963 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW145063402 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145063402 BCX0\">R\u00e9digez des courriels plus intelligents :<\/span><\/span><\/strong><span class=\"TextRun SCXW145063402 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW145063402 BCX0\"> L\u2019IA peut g\u00e9n\u00e9rer des brouillons de courriel, mais toujours personnaliser avant d\u2019envoyer<\/span><br \/>\n<\/span><span class=\"EOP SCXW145063402 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW19183288 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW19183288 BCX0\">Am\u00e9liorer les lignes d\u2019objet et les CTA :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW19183288 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW19183288 BCX0\"> Utilisez l\u2019IA pour r\u00e9fl\u00e9chir \u00e0 plusieurs options et tester A\/B pour l\u2019engagement<\/span><br \/>\n<\/span><span class=\"EOP SCXW19183288 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW42350937 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW42350937 BCX0\">Optimisez<\/span><br \/>\n    <span class=\"NormalTextRun SCXW42350937 BCX0\"> les temps d\u2019envoi :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW42350937 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW42350937 BCX0\"> les insights aliment\u00e9s par l\u2019IA aident <\/span><br \/>\n  <span class=\"NormalTextRun SCXW42350937 BCX0\">\u00e0 d\u00e9terminer<\/span><br \/>\n  <span class=\"NormalTextRun SCXW42350937 BCX0\"> quand les destinataires sont les plus susceptibles d\u2019ouvrir des courriels<\/span><br \/>\n<\/span><span class=\"EOP SCXW42350937 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW169790757 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW169790757 BCX0\">R\u00e9sumez et r\u00e9utilisez le contenu :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW169790757 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169790757 BCX0\"> Transformez des rapports ou des blogues longs en consignes courriel concises et engageantes<\/span><br \/>\n<\/span><span class=\"EOP SCXW169790757 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW45078561 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45078561 BCX0\">L\u2019utilisation strat\u00e9gique de l\u2019IA aide \u00e0 cr\u00e9er des courriels soign\u00e9s, efficaces et engageants.<\/span><\/span><span class=\"EOP SCXW45078561 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW53732990 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53732990 BCX0\" data-ccp-parastyle=\"heading 3\">4. Garder les courriels courts et cibl\u00e9s<\/span><\/span><span class=\"EOP SCXW53732990 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW30112280 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">Les professionnels occup\u00e9s appr\u00e9cient les courriels qui vont droit au but. Au lieu de longues introductions du genre <\/span><br \/>\n<\/span><span class=\"TextRun SCXW30112280 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">\u00ab J\u2019esp\u00e8re que ce courriel vous trouve en bonne sant\u00e9 \u00bb,<\/span><br \/>\n<\/span><span class=\"TextRun SCXW30112280 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\"> commencez par expliquer pourquoi <\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">vous<\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\"> contactez et la valeur <\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\">que vous<\/span><br \/>\n  <span class=\"NormalTextRun SCXW30112280 BCX0\"> offrez.<\/span><br \/>\n<\/span><span class=\"EOP SCXW30112280 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW134298623 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW134298623 BCX0\">Commencez par ce qui compte :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW134298623 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW134298623 BCX0\"> Expliquez clairement pourquoi votre courriel est pertinent pour eux<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW134298623 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong><br \/>\n  <span class=\"TextRun SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193628849 BCX0\">Gardez-le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193628849 BCX0\">facile \u00e0 parcourir<\/span> <span class=\"NormalTextRun SCXW193628849 BCX0\">:<\/span><\/span><br \/>\n<\/strong><span class=\"TextRun SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW193628849 BCX0\"> Si \u00e7a prend plus de <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW193628849 BCX0\" href=\"https:\/\/www.marketingprofs.com\/charts\/2023\/48537\/how-much-time-do-people-typically-spend-looking-at-an-email#:~:text=In%20the%20most%20recent%20(2022,for%20more%20than%20eight%20seconds.\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW193628849 BCX0\" data-ccp-charstyle=\"Hyperlink\">30 secondes \u00e0 lire<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW193628849 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW193628849 BCX0\">, pense \u00e0 le raccourcir<\/span><br \/>\n<\/span><span class=\"EOP SCXW193628849 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW39661469 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW39661469 BCX0\">Soyez r\u00e9fl\u00e9chi <\/span><br \/>\n    <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW39661469 BCX0\">dans<\/span><br \/>\n    <span class=\"NormalTextRun SCXW39661469 BCX0\"> la formulation :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW39661469 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW39661469 BCX0\"> \u00c9vitez le remplissage inutile et gardez chaque phrase intentionnelle<\/span><br \/>\n<\/span><span class=\"EOP SCXW39661469 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW61000389 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW61000389 BCX0\">Apportez de la valeur :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW61000389 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW61000389 BCX0\"> Concentrez-vous sur ce que le b\u00e9n\u00e9ficiaire gagne\u2014que <\/span> ce <span class=\"NormalTextRun SCXW61000389 BCX0\">soit<\/span><span class=\"NormalTextRun SCXW61000389 BCX0\"> des analyses du secteur, des opportunit\u00e9s d\u2019emploi ou des ressources utiles. \u00c9vitez de faire du courriel uniquement une question de ce dont vous avez besoin<\/span><\/span><span class=\"EOP SCXW61000389 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW226397013 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226397013 BCX0\">Un courriel bien structur\u00e9 et direct est plus engageant et augmente les chances d\u2019obtenir une r\u00e9ponse.<\/span><\/span><span class=\"EOP SCXW226397013 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW6092446 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW6092446 BCX0\" data-ccp-parastyle=\"heading 3\">5. <\/span><span class=\"NormalTextRun SCXW6092446 BCX0\" data-ccp-parastyle=\"heading 3\">Optimiser<\/span><span class=\"NormalTextRun SCXW6092446 BCX0\" data-ccp-parastyle=\"heading 3\"> la fr\u00e9quence des courriels<\/span><\/span><span class=\"EOP SCXW6092446 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW12350882 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12350882 BCX0\">Trouver la bonne fr\u00e9quence de courriels est crucial. Trop de courriels peuvent submerger les destinataires, tandis que trop peu peuvent entra\u00eener un d\u00e9sengagement. Utilisez des outils d\u2019automatisation et des analyses bas\u00e9es sur l\u2019IA pour trouver le bon \u00e9quilibre :  <\/span><\/span><span class=\"EOP SCXW12350882 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW231895719 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW231895719 BCX0\">Plateformes d\u2019automatisation des courriels :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW231895719 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW231895719 BCX0\"> Des outils comme HubSpot, Mailchimp et Outreach aident \u00e0 planifier et \u00e0 r\u00e9partir efficacement les courriels<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW231895719 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW165963689 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW165963689 BCX0\">Suivi de l\u2019engagement :<\/span><\/span><\/strong><span class=\"TextRun SCXW165963689 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW165963689 BCX0\"> Les plateformes dot\u00e9es d\u2019analyses int\u00e9gr\u00e9es <\/span><br \/>\n  <span class=\"NormalTextRun SCXW165963689 BCX0\">surveillent<\/span><br \/>\n  <span class=\"NormalTextRun SCXW165963689 BCX0\"> les taux d\u2019ouverture, les taux de r\u00e9ponse et les d\u00e9sabonnements afin d\u2019\u00e9valuer l\u2019efficacit\u00e9 de la fr\u00e9quence<\/span><br \/>\n<\/span><span class=\"EOP SCXW165963689 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW67349562 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW67349562 BCX0\">Optimisation du temps d\u2019envoi aliment\u00e9e par l\u2019IA :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW67349562 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW67349562 BCX0\"> De nombreux outils de courriel analysent le comportement des destinataires pour sugg\u00e9rer les meilleurs temps et cadence d\u2019envoi<\/span><br \/>\n<\/span><span class=\"EOP SCXW67349562 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW10533965 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW10533965 BCX0\">Campagnes goutte-\u00e0-goutte :<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW10533965 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW10533965 BCX0\"> Mettez en place des flux de travail automatis\u00e9s qui s\u2019ajustent selon les actions du destinataire \u2014 comme ne faire le suivi que lorsqu\u2019une personne ouvre sans <\/span><br \/>\n  <span class=\"NormalTextRun SCXW10533965 BCX0\"><br \/>\n  <span class=\"NormalTextRun SCXW10533965 BCX0\"> r\u00e9pondre<\/span><br \/>\n<\/span><\/span><span class=\"EOP SCXW10533965 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW7585278 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7585278 BCX0\">Utiliser ces outils vous assure de rester constant sans submerger votre audience.<\/span><\/span><span class=\"EOP SCXW7585278 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<h4><em><span class=\"TextRun SCXW249782657 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW249782657 BCX0\" data-ccp-parastyle=\"heading 3\">6. Ajouter un appel \u00e0 l\u2019action (CTA)<\/span><\/span><span class=\"EOP SCXW249782657 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/em><\/h4>\n<p><span class=\"TextRun SCXW169702211 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169702211 BCX0\">Chaque courriel devrait inclure une prochaine \u00e9tape claire qui s\u2019aligne avec vos objectifs. Pour les courriels de vente, vous pourriez demander \u00e0 prendre rendez-vous. Pour les courriels marketing, vous pouvez fournir un livre blanc t\u00e9l\u00e9chargeable ou demander au destinataire de lire un blogue. Un courriel de recrutement peut inclure une demande de <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW169702211 BCX0\" href=\"https:\/\/resources.workable.com\/tutorial\/candidates-respond-recruiting-email#:~:text=Write%20engaging%20email%20subject%20lines&amp;text=If%20a%20mutual%20connection%20referred,that%20come%20across%20as%20scams.\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW169702211 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW169702211 BCX0\" data-ccp-charstyle=\"Hyperlink\">r\u00e9ponse<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW169702211 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW169702211 BCX0\"> si le destinataire souhaite changer de r\u00f4le.<\/span><br \/>\n<\/span><span class=\"EOP SCXW169702211 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW172515403 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW172515403 BCX0\">Voici quelques exemples :<\/span><\/span><span class=\"EOP SCXW172515403 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW53783392 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW53783392 BCX0\">Courriels de vente<\/span><br \/>\n  <\/span><br \/>\n<\/strong> <span class=\"TextRun SCXW53783392 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW53783392 BCX0\"><strong>:<\/strong> \u00ab Planifiez une consultation \u00bb<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW53783392 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW76535624 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW76535624 BCX0\">Courriels marketing<\/span><\/span><\/strong> <span class=\"TextRun SCXW76535624 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW76535624 BCX0\"><strong>:<\/strong> \u00ab T\u00e9l\u00e9chargez gratuitement notre rapport sectoriel \u00bb<\/span><br \/>\n<\/span><span class=\"EOP SCXW76535624 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW212885247 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW212885247 BCX0\">Courriels de<\/span><br \/>\n  <\/span><br \/>\n<\/strong> <span class=\"TextRun SCXW212885247 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW212885247 BCX0\"><strong>recrutement :<\/strong> \u00ab R\u00e9pondez si vous souhaitez explorer de nouvelles opportunit\u00e9s \u00bb<\/span><br \/>\n<\/span><span class=\"EOP SCXW212885247 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #056892;\"><span class=\"TextRun SCXW58126733 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW58126733 BCX0\" data-ccp-parastyle=\"heading 2\">L\u2019importance du marketing par courriel pour les recruteurs<\/span><\/span><span class=\"EOP SCXW58126733 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW267353316 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267353316 BCX0\">Le marketing par courriel est l\u2019un des outils les plus polyvalents et impactants disponibles pour les recruteurs et les agences de placement. Il vous permet de : <\/span><\/span><span class=\"EOP SCXW267353316 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW113116594 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW113116594 BCX0\">Renforcez l\u2019engagement client<\/span><br \/>\n  <\/span><br \/>\n<\/strong><span class=\"TextRun SCXW113116594 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW113116594 BCX0\"> en restant connect\u00e9 avec les prospects et les clients<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"EOP SCXW113116594 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <strong> <span class=\"TextRun SCXW120008401 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120008401 BCX0\">Am\u00e9liorez les r\u00e9sultats de recrutement<\/span><\/span><\/strong><span class=\"TextRun SCXW120008401 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW120008401 BCX0\"> en \u00e9tablissant des liens avec les meilleurs talents, en les maintenant engag\u00e9s et inform\u00e9s tout au long du processus d\u2019embauche<\/span><br \/>\n<\/span><span class=\"EOP SCXW120008401 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/span><\/li>\n<li><strong><br \/>\n  <span class=\"TextRun SCXW210268956 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">\u00c9tablissez <span class=\"NormalTextRun SCXW210268956 BCX0\">une expertise<\/span> <span class=\"NormalTextRun SCXW210268956 BCX0\">sectorielle <\/span><\/span><br \/>\n<\/strong><span class=\"TextRun SCXW210268956 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW210268956 BCX0\"> en partageant des informations et des ressources pr\u00e9cieuses pour positionner votre agence comme un leader d\u2019opinion<\/span><br \/>\n<\/span><span class=\"EOP SCXW210268956 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW134461398 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134461398 BCX0\">En ma\u00eetrisant ces meilleures pratiques, vous pouvez <\/span><span class=\"NormalTextRun SCXW134461398 BCX0\">optimiser<\/span><span class=\"NormalTextRun SCXW134461398 BCX0\"> leurs efforts de marketing par courriel afin de b\u00e2tir de meilleures relations et atteindre leurs objectifs d\u2019affaires.<\/span><\/span><span class=\"EOP SCXW134461398 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW229015999 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW229015999 BCX0\">Vous voulez en savoir plus sur la r\u00e9daction de courriels qui donnent des r\u00e9sultats? Regardez notre <\/span><span class=\"NormalTextRun SCXW229015999 BCX0\">webinaire<\/span> <\/span><a class=\"Hyperlink SCXW229015999 BCX0\" href=\"https:\/\/www.people20.com\/resources\/increase-your-response-rates-with-better-recruiting-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW229015999 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW229015999 BCX0\" data-ccp-charstyle=\"Hyperlink\">Augmenter vos taux de r\u00e9ponse avec de meilleurs courriels de recrutement<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW229015999 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW229015999 BCX0\">. <\/span><br \/>\n<\/span><span class=\"EOP SCXW229015999 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW60905574 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW60905574 BCX0\">Pr\u00eat \u00e0 \u00e9lever votre strat\u00e9gie de marketing par courriel? Contactez <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW60905574 BCX0\" href=\"https:\/\/www.people20.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW60905574 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW60905574 BCX0\" data-ccp-charstyle=\"Hyperlink\">People2.0<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW60905574 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><br \/>\n  <span class=\"NormalTextRun SCXW60905574 BCX0\"> d\u00e8s aujourd\u2019hui pour savoir comment nous pouvons vous aider \u00e0 cr\u00e9er des courriels \u00e0 fort impact qui g\u00e9n\u00e8rent des r\u00e9sultats.<\/span><br \/>\n<\/span><span class=\"EOP SCXW60905574 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":256}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engagez les prospects, fid\u00e9lisent les clients et attirez les candidats gr\u00e2ce \u00e0 ces conseils experts en marketing par courriel \u2014 con\u00e7us pour les recruteurs et les agences de placement.<\/p>\n","protected":false},"author":1,"featured_media":27453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1163,1187,1315,1191,1243,1247,1287,1327,1331,1203,1207,1283,1211,1251,1223],"tags":[1395,1375,1635,1683,1679,1675],"class_list":["post-27930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr-ca","category-business-development-fr-ca","category-business-development-departments-functional-areas-fr-ca","category-business-management-fr-ca","category-candidate-engagement-fr-ca","category-client-relations-fr-ca","category-departments-functional-areas-fr-ca","category-marketing-fr-ca","category-operations-fr-ca","category-practice-areas-fr-ca","category-search-recruiting-fr-ca","category-sourcing-strategy-fr-ca","category-staffing-fr-ca","category-talent-engagement-fr-ca","category-talent-sourcing-fr-ca","tag-building-your-staffing-business-fr-ca","tag-business-development-fr-ca","tag-client-development-and-relationship-management-fr-ca","tag-pa3-fr-ca","tag-pa2-fr-ca","tag-pa1-fr-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meilleures pratiques en marketing par courriel pour les recruteurs et agences de placement - People2.0<\/title>\n<meta name=\"description\" content=\"Le marketing par courriel est un outil de communication pr\u00e9cieux pour les recruteurs et les agences de placement. Suivez les meilleures pratiques pour les courriels de vente, de marketing et de recrutement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.people20.com\/fr-ca\/blog\/best-practices-in-email-marketing-for-recruiters-and-staffing-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meilleures pratiques en marketing par courriel pour les recruteurs et agences de placement - People2.0\" \/>\n<meta property=\"og:description\" content=\"Le marketing par courriel est un outil de communication pr\u00e9cieux pour les recruteurs et les agences de placement. 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