{"id":28730,"date":"2025-01-03T18:48:15","date_gmt":"2025-01-03T23:48:15","guid":{"rendered":"https:\/\/www.people20.com\/event\/comprendre-et-engager-les-personas-dacheteurs\/"},"modified":"2026-04-09T13:57:43","modified_gmt":"2026-04-09T17:57:43","slug":"understanding-engaging-buyer-personas","status":"publish","type":"event","link":"https:\/\/www.people20.com\/fr-ca\/event\/understanding-engaging-buyer-personas\/","title":{"rendered":"Comprendre et engager les personas d\u2019acheteurs"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-715653c493c4ce6edbe93dff677d7233\" style=\"color:#056892\">Connectez-vous avec les principaux d\u00e9cideurs  <\/h3>\n\n<p>Apprenez comment identifier et engager efficacement les d\u00e9cideurs cl\u00e9s de l\u2019\u00e9cosyst\u00e8me des talents, des cadres de direction aux leaders fonctionnels. Cette session examine les points de douleur uniques, les motivations et les objectifs d\u2019affaires des diff\u00e9rentes personas d\u2019acheteurs dans le domaine des solutions pour la main-d\u2019\u0153uvre. D\u00e9couvrez des strat\u00e9gies pratiques pour adapter votre approche aux besoins et priorit\u00e9s sp\u00e9cifiques de chaque persona, favorisant ainsi des conversations plus significatives et des partenariats plus solides.  <strong> <\/strong><\/p>\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-b8c473e39b10d127510c9e45cf48f146\" style=\"color:#056892\">Ce que vous apprendrez :  <\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Identifiez les principales personas des d\u00e9cideurs  <\/li>\n\n\n\n<li>Comprendre les points de douleur sp\u00e9cifiques \u00e0 chaque persona  <\/li>\n\n\n\n<li>Adapter les strat\u00e9gies de communication  <\/li>\n\n\n\n<li>B\u00e2tir des partenariats plus solides  <\/li>\n<\/ul>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><em><strong>Inscrivez-vous maintenant<\/strong> \u2013 m\u00eame si vous ne pouvez pas assister en direct, vous recevrez l\u2019enregistrement \u00e0 regarder \u00e0 votre convenance.  <\/em><\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\">Inscrivez-vous d\u00e8s aujourd\u2019hui :<\/h5>\n\n<p class=\"globalpowerCTA has-black-color has-text-color\"><a href=\"https:\/\/events.teams.microsoft.com\/event\/f8234181-98d5-4748-808c-07829e7b7ab5@d608a882-6692-4002-8cdb-a779d9a00ba2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>9 h 30 HNE 14 mai 2025<\/strong><\/a><\/p>\n\n<p class=\"globalpowerCTA has-black-color has-text-color\"><a href=\"https:\/\/events.teams.microsoft.com\/event\/679174d4-c083-4832-ae85-2e87d345db6e@d608a882-6692-4002-8cdb-a779d9a00ba2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>19 h 00 HNE le 14 mai 2025<\/strong><\/a><\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<script type=\"text\/javascript\">\n_linkedin_partner_id = \"5027738\";\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\n<\/script><script type=\"text\/javascript\">\n(function(l) {\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\nwindow.lintrk.q=[]}\nvar s = document.getElementsByTagName(\"script\")[0];\nvar b = document.createElement(\"script\");\nb.type = \"text\/javascript\";b.async = true;\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\ns.parentNode.insertBefore(b, s);})(window.lintrk);\n<\/script>\n<noscript>\n<img decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=5027738&#038;fmt=gif\"\/>\n<\/noscript>\n","protected":false},"excerpt":{"rendered":"<p>14 mai 2025<br \/>Partie 5 | Webinaire<\/p>\n","protected":false},"author":3,"featured_media":27453,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1179,1187,1979,1351,1359,1167],"tags":[1375,1635,1679,1675],"regional_locations":[1787,1791,1795,1800],"class_list":["post-28730","event","type-event","status-publish","format-standard","has-post-thumbnail","hentry","category-all-global-fr-ca","category-business-development-fr-ca","category-developpement-de-la-clientele-et-gestion-des-relations","category-events-fr-ca","category-sessions-fr-ca","category-webinar-fr-ca","tag-business-development-fr-ca","tag-client-development-and-relationship-management-fr-ca","tag-pa2-fr-ca","tag-pa1-fr-ca","regional_locations-americas-fr-ca","regional_locations-apac-fr-ca","regional_locations-emea-fr-ca","regional_locations-webinars-fr-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprendre et engager les personas d\u2019acheteurs &#8211; 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