{"id":28726,"date":"2025-01-03T18:47:05","date_gmt":"2025-01-03T23:47:05","guid":{"rendered":"https:\/\/www.people20.com\/event\/comprendre-et-communiquer-la-valeur\/"},"modified":"2026-04-09T13:57:43","modified_gmt":"2026-04-09T17:57:43","slug":"understanding-communicating-value","status":"publish","type":"event","link":"https:\/\/www.people20.com\/fr-ca\/event\/understanding-communicating-value\/","title":{"rendered":"Comprendre et communiquer la valeur"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-5ac01f8f683b45cf95db59e54a6c983e\" style=\"color:#056892\">Vente bas\u00e9e sur la valeur ma\u00eetresse  <\/h4>\n\n\n\n<p>Ma\u00eetrisez l\u2019art de la vente bas\u00e9e sur la valeur en apprenant \u00e0 d\u00e9couvrir et \u00e0 communiquer une valeur personnalis\u00e9e qui r\u00e9sonne avec les besoins uniques de chaque prospect. D\u00e9couvrez des techniques \u00e9prouv\u00e9es pour aller au-del\u00e0 des fonctionnalit\u00e9s afin d\u2019exprimer des avantages significatifs qui correspondent aux objectifs de vos clients. Gr\u00e2ce \u00e0 des exemples concrets et des cadres pratiques, vous apprendrez \u00e0 \u00e9laborer des propositions de valeur convaincantes qui d\u00e9montrent un retour sur investissement clair et \u00e0 diff\u00e9rencier vos solutions dans un march\u00e9 concurrentiel.  <strong> <\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-61c575b113532b2de9d97f9d0aefd86f\" style=\"color:#056892\">Ce que vous apprendrez :  <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er des propositions de valeur convaincantes  <\/li>\n\n\n\n<li>D\u00e9montrez un retour sur investissement clair aux prospects  <\/li>\n\n\n\n<li>Diff\u00e9renciez efficacement votre solution  <\/li>\n\n\n\n<li>Aligner les avantages avec les objectifs du client  <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8817031,\n\t\t\t\t\t\t\t\t\tformId: \"ea8fb148-e96d-49ee-a305-2ff8b724d8fb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776360324000-2878780945\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776360324000-2878780945\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<script type=\"text\/javascript\">\n_linkedin_partner_id = \"5027738\";\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\n<\/script><script type=\"text\/javascript\">\n(function(l) {\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\nwindow.lintrk.q=[]}\nvar s = document.getElementsByTagName(\"script\")[0];\nvar b = document.createElement(\"script\");\nb.type = \"text\/javascript\";b.async = true;\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\ns.parentNode.insertBefore(b, s);})(window.lintrk);\n<\/script>\n<noscript>\n<img decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=5027738&#038;fmt=gif\"\/>\n<\/noscript>\n","protected":false},"excerpt":{"rendered":"<p>20 mars 2025<br \/><i>Partie 3 | Enregistrement du webinaire <\/i> <\/p>\n","protected":false},"author":3,"featured_media":27453,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1179,1187,1979,1351,1359,1167],"tags":[1375,1635,1679,1675],"regional_locations":[1787,1791,1795,1800],"class_list":["post-28726","event","type-event","status-publish","format-standard","has-post-thumbnail","hentry","category-all-global-fr-ca","category-business-development-fr-ca","category-developpement-de-la-clientele-et-gestion-des-relations","category-events-fr-ca","category-sessions-fr-ca","category-webinar-fr-ca","tag-business-development-fr-ca","tag-client-development-and-relationship-management-fr-ca","tag-pa2-fr-ca","tag-pa1-fr-ca","regional_locations-americas-fr-ca","regional_locations-apac-fr-ca","regional_locations-emea-fr-ca","regional_locations-webinars-fr-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprendre et communiquer la valeur &#8211; 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