Event Details

Establishing a “Big Dog” Initiative: Create More Opportunities & Larger Revenues

Wednesday, June 19, 2019 @ 1 pm Eastern / 12 pm Central

Price: Free

60 minutes

CAN’T ATTEND THE LIVE WEBINAR? Register anyway! You’ll receive a link to the recording of the webinar when it’s available.

A great strategy for increasing revenue, placements, productivity, referrals and income is to initiate a “Big Dog” Initiative. A “Big Dog” Initiative intentionally targets clients who provide you with more opportunities and larger revenues. In the staffing arena, one of these clients can give you multiple placements each year, because they know and trust you. In any organization this does not happen by accident, but only with deliberate and strategic execution.

How can you target larger and more profitable opportunities through deliberate strategy and action? In this program we will discuss the following:

  • The “why” of a Big Dog Initiative: Organizational benefits and the impact on clients
  • How to develop a value proposition that will bring big accounts to you
  • The anatomy of a big dog for your organization – what does and doesn’t qualify
  • Keys to nurturing referrers that can connect you with large opportunities on a regular basis
  • 11 habits of successful salespeople who have caught big dogs over and over

Expert Presenter: Greg Cox

Greg Cox Headshot

Greg Cox is a trusted advisor and expert trainer with years of experience in leadership, sales, coaching, training, and consulting.

Greg started his career at Canon Business Solutions, where he quickly became a nationally recognized sales representative. As he moved through the ranks in leadership roles he was known as a “turn-around” specialist, taking under-performing teams and turning them into profitable, award-winning sales teams. After 14 years at Canon, Greg joined Dale Carnegie Training in Chicago, leading the franchise to be consistently in the top 10 internationally. At Dale Carnegie, Greg was a sought-after facilitator and coach, working with organizations of all sizes from small family businesses to Fortune 500 companies. He was a thought-leader and content developer in the organization, often leading standing-ovation workshops and keynotes at their international conventions.

After 15 years in the Dale Carnegie organization, Greg founded The Impact Foundry, Inc. Greg brings his vast experience and creativity to improve his clients’ condition. Greg is known for his sense of humor and his passion. Greg brings creativity, keen insight, candor, and strong problem solving ability to every project.

Continuing Education Credits (1.0 CE)

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This webinar qualifies for continuing education hours towards maintaining your ASA credential. Please contact ASA for more information, certification@americanstaffing.net.