{"id":32026,"date":"2025-10-10T11:39:19","date_gmt":"2025-10-10T15:39:19","guid":{"rendered":"https:\/\/www.people20.com\/?post_type=expert&#038;p=32026"},"modified":"2026-03-09T13:57:44","modified_gmt":"2026-03-09T17:57:44","slug":"jess-zukus","status":"publish","type":"expert","link":"https:\/\/www.people20.com\/es\/expert\/jess-zukus\/","title":{"rendered":"Jess Zukus"},"content":{"rendered":"<p>Jess Zukus es Vicepresidenta de Marketing Global en People2.0, donde dirige la estrategia global de marketing en cinco divisiones y m\u00faltiples segmentos de clientes. Con m\u00e1s de 10 a\u00f1os de experiencia en marketing y desarrollo de marcas, Jess est\u00e1 especializada en la ampliaci\u00f3n de funciones de marketing en periodos de transformaci\u00f3n y crecimiento, al tiempo que impulsa iniciativas de adquisici\u00f3n y retenci\u00f3n de clientes. <\/p>\n<p>Desde su incorporaci\u00f3n a People2.0, Jess ha unificado la funci\u00f3n de marketing tras m\u00faltiples adquisiciones, integrando equipos, tecnolog\u00eda y estrategias de comercializaci\u00f3n en diversos mercados globales. Supervisa a los profesionales de marketing y soporte de ventas al tiempo que gestiona la estrategia de relaciones p\u00fablicas de la empresa, los esfuerzos de optimizaci\u00f3n de CRM y la infraestructura global del sitio web para impulsar resultados medibles. <\/p>\n<p>La experiencia de Jess abarca la estrategia de marca global, las operaciones de marketing, las migraciones de CRM y la gesti\u00f3n de la experiencia digital. Ha dirigido iniciativas de gran impacto, como la implantaci\u00f3n de herramientas para toda la empresa, como HubSpot, y una intranet global, lo que le vali\u00f3 el reconocimiento interno con el premio Get Stuff Done Award 2022. Su experiencia incluye puestos progresivos de liderazgo en marketing en los sectores de la dotaci\u00f3n de personal, los recursos humanos y la educaci\u00f3n profesional.  <\/p>\n<p>Jess es reconocida por su habilidad para liderar equipos multifuncionales, navegar complejas integraciones de marca y construir infraestructuras de marketing desde cero. Su pasi\u00f3n por crear sistemas escalables y experiencias de marca cohesivas sigue ayudando a People2.0 a elevar su presencia global y ofrecer valor a clientes, socios y equipos internos por igual. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VP, Marketing Global<\/p>\n","protected":false},"featured_media":32033,"template":"","meta":{"_acf_changed":false,"content-type":""},"sme-category":[1811],"class_list":["post-32026","expert","type-expert","status-publish","has-post-thumbnail","hentry","sme-category-global-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jess Zukus &#8211; People2.0 | Global<\/title>\n<meta name=\"description\" content=\"Conozca a Jess Zukus, Vicepresidenta de Marketing Global y experta global de People2.0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.people20.com\/es\/expert\/jess-zukus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jess Zukus &#8211; 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