{"id":26337,"date":"2022-07-14T14:43:00","date_gmt":"2022-07-14T18:43:00","guid":{"rendered":"https:\/\/www.people20.com\/knowledge\/como-crear-y-aplicar-un-plan-estrategico-de-desarrollo-de-clientes\/"},"modified":"2025-10-23T10:39:04","modified_gmt":"2025-10-23T14:39:04","slug":"how-to-create-and-implement-a-strategic-client-development-plan","status":"publish","type":"knowledge","link":"https:\/\/www.people20.com\/es\/knowledge\/how-to-create-and-implement-a-strategic-client-development-plan\/","title":{"rendered":"C\u00f3mo crear y aplicar un plan estrat\u00e9gico de desarrollo de clientes"},"content":{"rendered":"<p>Crear una base de clientes no es algo que ocurra por casualidad: requiere una estrategia centrada en la coherencia y el prop\u00f3sito. Tienes que recopilar tu lista de clientes potenciales y saber c\u00f3mo iniciar una conversaci\u00f3n con una empresa determinada. \u00bfQu\u00e9 tiene que decir? \u00bfQu\u00e9 tiene que mostrarles? \u00bfY qu\u00e9 tiene que ofrecer cuando finalmente cierre la venta? Esta sesi\u00f3n se centrar\u00e1 en la creaci\u00f3n de esa estrategia.     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear una base de clientes no es algo que ocurra por casualidad: requiere una estrategia centrada en la coherencia y el prop\u00f3sito. Tienes que recopilar tu lista de clientes potenciales y saber c\u00f3mo iniciar una conversaci\u00f3n con una empresa determinada. \u00bfQu\u00e9 tiene que decir? \u00bfQu\u00e9 tiene que mostrarles? \u00bfY qu\u00e9 tiene que ofrecer cuando finalmente cierre la venta? Esta sesi\u00f3n se centrar\u00e1 en la creaci\u00f3n de esa estrategia.     <\/p>\n","protected":false},"author":1,"featured_media":22448,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1172,1177,1188,1164],"tags":[1400],"regional_locations":[],"class_list":["post-26337","knowledge","type-knowledge","status-publish","format-standard","has-post-thumbnail","hentry","category-multisite-location-es","category-all-global-es","category-business-management-es","category-webinar-es","tag-client-relations-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear y aplicar un plan estrat\u00e9gico de desarrollo de clientes &#8211; People2.0 | Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.people20.com\/es\/knowledge\/how-to-create-and-implement-a-strategic-client-development-plan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear y aplicar un plan estrat\u00e9gico de desarrollo de clientes &#8211; People2.0 | Global\" \/>\n<meta property=\"og:description\" content=\"Crear una base de clientes no es algo que ocurra por casualidad: requiere una estrategia centrada en la coherencia y el prop\u00f3sito. Tienes que recopilar tu lista de clientes potenciales y saber c\u00f3mo iniciar una conversaci\u00f3n con una empresa determinada. \u00bfQu\u00e9 tiene que decir? \u00bfQu\u00e9 tiene que mostrarles? \u00bfY qu\u00e9 tiene que ofrecer cuando finalmente cierre la venta? 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