{"id":24856,"date":"2025-01-03T18:47:05","date_gmt":"2025-01-03T23:47:05","guid":{"rendered":"https:\/\/www.people20.com\/event\/comprender-y-comunicar-el-valor\/"},"modified":"2026-04-09T13:57:43","modified_gmt":"2026-04-09T17:57:43","slug":"understanding-communicating-value","status":"publish","type":"event","link":"https:\/\/www.people20.com\/es\/event\/understanding-communicating-value\/","title":{"rendered":"Comprender y comunicar el valor"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-d9ab4110571f675ff120a8b089a63b99\" style=\"color:#056892\">Dominar la venta basada en el valor  <\/h4>\n\n\n\n<p>Domine el arte de la venta basada en el valor aprendiendo a descubrir y comunicar un valor personalizado que resuene con las necesidades \u00fanicas de cada cliente potencial. Descubra t\u00e9cnicas probadas para ir m\u00e1s all\u00e1 de las caracter\u00edsticas y articular beneficios significativos que se alineen con los objetivos de sus clientes. A trav\u00e9s de ejemplos reales y marcos pr\u00e1cticos, aprender\u00e1 a construir propuestas de valor convincentes que demuestren un claro retorno de la inversi\u00f3n y diferencien sus soluciones en un mercado competitivo.  <strong> <\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-376fafd65365f9aa91eee58047771950\" style=\"color:#056892\">Lo que aprender\u00e1:  <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear propuestas de valor convincentes  <\/li>\n\n\n\n<li>Demostrar un ROI claro a los clientes potenciales  <\/li>\n\n\n\n<li>Diferencie su soluci\u00f3n con eficacia  <\/li>\n\n\n\n<li>Alinear los beneficios con los objetivos del cliente  <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8817031,\n\t\t\t\t\t\t\t\t\tformId: \"ea8fb148-e96d-49ee-a305-2ff8b724d8fb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776205919000-8865401145\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776205919000-8865401145\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<script type=\"text\/javascript\">\n_linkedin_partner_id = \"5027738\";\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\n<\/script><script type=\"text\/javascript\">\n(function(l) {\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\nwindow.lintrk.q=[]}\nvar s = document.getElementsByTagName(\"script\")[0];\nvar b = document.createElement(\"script\");\nb.type = \"text\/javascript\";b.async = true;\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\ns.parentNode.insertBefore(b, s);})(window.lintrk);\n<\/script>\n<noscript>\n<img decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=5027738&#038;fmt=gif\"\/>\n<\/noscript>\n","protected":false},"excerpt":{"rendered":"<p>20 de marzo de 2025<br \/><i>Parte 3 | Webinar Recording <\/i> <\/p>\n","protected":false},"author":3,"featured_media":22448,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1177,1184,1977,1348,1356,1164],"tags":[1632,1373,1676,1672],"regional_locations":[1784,1788,1794,1797],"class_list":["post-24856","event","type-event","status-publish","format-standard","has-post-thumbnail","hentry","category-all-global-es","category-business-development-es","category-desarrollo-de-clientes-y-gestion-de-relaciones","category-events-es","category-sessions-es","category-webinar-es","tag-client-development-and-relationship-management-es","tag-business-development-es","tag-pa2-es","tag-pa1-es","regional_locations-americas-es","regional_locations-apac-es","regional_locations-emea-es","regional_locations-webinars-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprender y comunicar el valor &#8211; 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