It’s About Focus

December 23, 2011

by David Van Soest

If you’re leading an independent staffing company today, you need to focus on three critical things: differentiation, efficiency and growth.
 
Without real and meaningful differentiation, unable to demonstrate that you can make a tangible, bottom-line difference for your customers, you don’t stand much of a chance. Over the long term, you will be unable to protect your company’s margins. You will ultimately be forced to match the lowest rates available in a hyper-competitive, over-served marketplace. It’s a non-strategy and an unsustainable service model.
 
No matter what business you’re in today, you’re in an efficiency race. To win, you not only have to be faster, but cheaper and better too. Refined processes and systems, a skilled and well-trained staff, and effective technology are all essential. But the real payoff comes only when they are all properly focused and deployed to produce the result your customer wants on a timely and cost effective basis.
 
Even the best performing staffing firms will have a very hard time building and sustaining enterprise value if they cannot grow. The smaller the business, the more fragile and vulnerable it is. The less the volume, the more difficult it is to compete and the less value the company has, even as a multiple on earnings. To ensure the future you want, you have to show that your business can keep growing.
 
It’s not hard to see that the challenges of staffing today require leaders to bring sharp focus to their organizations, and to focus their personal role in a way that leverages their time and skills in the most effective manner possible. Usually that means putting greater focus on strategic planning, staff development and sales-building activities.
 
Other demands of the business that take time from those efforts and detract from that focus are just that: detractions. And they are costing your business dearly—perhaps more than you know. To the extent non-core functions can be reliably delegated and outsourced, you can achieve an exponential ROI. That’s exactly what People 2.0 solutions are designed to do.
 

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Good commentary. Strategic planning and then EXECUTING on that planning are critical. its tough to do that if your days are consumed with the nuts and bolts of recruiting. Work ON the business, more than IN the business!
I always did like the way you write David. Well said. As the previous coment said a strategic plan and then execute the plan.
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